The contribution of Marketing to the success of the traditional B2B materials company is not always well appreciated, even when you are market leader in your field. The objective of the client was to establish solid Marketing capabilities and discipline, in order to contribute to the company success.

First we assess the internal perception of the Marketing function by all function, and understood their expectations. We then help to clarify the specific Roles and responsibilities of the function, and design specific Marketing toolkit. The upgraded Marketing best-in-class practices and templates were deployed across the organisation thanks to Live and online session, supported by individual coaching session.

Marketing is now invited to the Business decision process. Bringing Market intimacy, business decision are enriched and facilitated. More generally the entire company appreciate Marketing contribution to their activities.