Opportunity Readiness Level model (ORL)
Tracking progress of novel Front End projects in a Corporate environment is complex. You need to combine the agility of start-ups behaviours (lean and learning mindset, fast prototyping) with the culture of Corporation that loves phases. The Opportunity Readiness Level model (ORL) has been designed to help you communicate internally while moving fast on focusing the on the key dimension of your opportunity.
The ORL is articulated around 10 levels, that show the robustness of an intended Business Model.
ORL 0: Idea Generation
Generate and Collect structured of unstructured new ideas
ORL 1: Value Proposition Hypothesis
Translate ideas into Opportunity Value Proposition hypothesis for specific customers
ORL 2: Market Assessment
Assess the Opportunity Value Proposition market Desirability
ORL 3: Scenarios Sizing
Design different Business Model hypothesis and size their respective business impact
ORL 4: Value Proposition Validation
Validate virtually the key Business Model dimensions (especially Value Proposition) that will move to the Prototyping phase
ORL 5: Rapid Solution Prototyping
Build a Minimum Viable Prototype
Market test and collect insights on Business Model dimension hypothesis
ORL 6: Ecosystem Development
Confirm the Business Model Feasibility (Activities) and Identify the relevant Ecosystem (Resources and Partnerships)
Confirm the associated Cost structure
ORL 7: Optimised Solution Prototyping
Validate the optimised Business Model Prototype and prepare the full commercialisation
ORL 8: Scalability
Full scale commercialisation
ORL 9: Adoption
Monitor the Business Model adoption & deployment